外貿(mào)電子商務(wù)與實(shí)用英語(yǔ)全真教程
- 所屬分類:
- 作者:
陳火懷 著
- 出版社:
廣東省出版集團(tuán)圖書(shū)發(fā)行有限公司(廣東經(jīng)濟(jì))
- ISBN:9787545403947
- 出版日期:2010-3-1
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原價(jià):
¥30.00元
現(xiàn)價(jià):¥22.00元
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圖書(shū)簡(jiǎn)介
本書(shū)是集國(guó)際商務(wù)知識(shí)與實(shí)務(wù)英語(yǔ)為一體的實(shí)訓(xùn)與創(chuàng)業(yè)綜合性教程,融合了傳統(tǒng)的國(guó)際貿(mào)易知識(shí)和英文函電以及當(dāng)今的電子商務(wù),手把手地教會(huì)讀者如何從事國(guó)際貿(mào)易、如何寫(xiě)商務(wù)英語(yǔ)的電子郵件以及如何創(chuàng)業(yè)。
本教程從人類的認(rèn)知規(guī)律的角度出發(fā),根據(jù)“不熟不做”的創(chuàng)業(yè)原則和國(guó)際貿(mào)易整個(gè)過(guò)程發(fā)生和發(fā)展的時(shí)間順序來(lái)編寫(xiě)的。
本書(shū)的重點(diǎn)是商務(wù)英語(yǔ),主要講授商務(wù)英語(yǔ)和國(guó)際商務(wù)理論知識(shí)在國(guó)際貿(mào)易的實(shí)際操作中的應(yīng)用,其特點(diǎn)和實(shí)用性由下面與其他教程的比較可見(jiàn)一斑。
目錄
Unit One Preparation for Establishing Company
成立公司前的準(zhǔn)備
Lesson One A General Idea of Products初步了解產(chǎn)品
Lesson Two Channels of Understanding the Products了解產(chǎn)品的途徑
Lesson Three Skill Training技能訓(xùn)練
Lesson Four Distribution Channels of Products產(chǎn)品的銷售途徑
Lesson Five Keywords Buying and Setting關(guān)鍵詞的購(gòu)買(mǎi)和設(shè)置
Lesson Six Buyers’Web Search Habits for Suppliers
買(mǎi)家搜索供應(yīng)商的習(xí)慣
Lesson Seven Applying for Import and Expoa License申請(qǐng)進(jìn)出口權(quán)
Lesson Eight Payment Types Most Commonly Used最常用的付款方式
Lesson Nine Procedures of Expo~Goods出口貨物的流程
Lesson Ten Insurance Coverage and Documents保險(xiǎn)范圍及保險(xiǎn)單
Lesson Eleven Inspection Declaration and Customs Declaration
報(bào)檢和報(bào)關(guān)
Lesson Twelve Verification of Expo~Earnings and Tax Reimbursement for Expoa
出口核銷與出口退稅
Lesson Thiaeen Domain Name Registration域名注冊(cè)
Unit Two Advertising on the B2B Platform
在B2B平臺(tái)上登廣告
Lesson One Company Profile公司簡(jiǎn)介
Lesson Two Company Information and Products Details
公司信息和產(chǎn)品的詳細(xì)介紹
Unit Three Preparation for Offer
報(bào)盤(pán)前的準(zhǔn)備
Lesson One Twenty.four Questions in the Inquiry詢盤(pán)中的24個(gè)問(wèn)題
Lesson Two Pricelist,Quotation Sheet and Sales Confirmation
價(jià)目表、報(bào)價(jià)表與銷售訂單
Unit Four Real Inquiries and Professional Offers
真實(shí)的詢盤(pán)和專業(yè)的報(bào)盤(pán)
Lesson One Emails of Establishing Business Relationship
建立業(yè)務(wù)關(guān)系的電子郵件
Lesson Two Formal E-mail Inquiries and the Offers
正式的詢盤(pán)及其報(bào)盤(pán)
Lesson Three Informal E—mail Inquiries and the Offers
非正式詢盤(pán)及其報(bào)盤(pán)
Lesson Four Skill Training技能訓(xùn)練
Lesson Five Professional Inquiries and Professional Offers
專業(yè)的詢盤(pán)和專業(yè)的報(bào)盤(pán)
Unit Five Examples of Business Negotiation
商務(wù)談判示例
Lesson One A Real Business Negotiation about Spots Shoes
關(guān)于運(yùn)動(dòng)鞋的真實(shí)商務(wù)談判
Lesson Two Making Out A Blank Sample Sales Contract
制作一份空白的樣板合同
Lesson Three Steps of Business Negotiation
商務(wù)談判的步驟
Lesson Four Another Example of Business Negotiation
商務(wù)談判的另一個(gè)例子
Lesson Five Steps of Business Negotiation
商務(wù)談判的步驟
Lesson Six Face-to--Face Business Negotiation
面對(duì)面的商務(wù)談判
Lesson Seven Business Negotiation on MSN MSN上的商務(wù)談判
Lesson Eight Treating the Old Customers Helpfully熱心幫助老客戶
Lesson Nine Skill Training of Sales Contract銷售合同的技能訓(xùn)練
Unit Six Performance of Contract
合同的執(zhí)行
Lesson One Steps and Examples of Performance of Contract
合同執(zhí)行的步驟和例子
Lesson Two Skill Training of Documentary L/C
跟單信用證的技能訓(xùn)練
Lesson Three Steps and Examples of Performance of Contract
合同執(zhí)行的步驟和例子
Lesson Four Skill Training of Amending L/C
改證的技能訓(xùn)練
Lesson Five Steps and Examples of Performance of Contract
合同執(zhí)行的步驟和例子
Lesson Six Some Critical Time in Intemational Trade
國(guó)際貿(mào)易中的一些關(guān)鍵時(shí)間
Lesson Seven More Documents更多的單證
Unit Seven Simulative Training
模擬實(shí)訓(xùn)
Lesson One Business Negotiation with the Real Exporter on a B2B
在B2B上與出口商的真實(shí)談判
Lesson Two Recommending and Promoting your products
介紹和推銷你的產(chǎn)品
Lesson Three Business Negotiation with your Partner by E—mail
用E-mail和你的Partner進(jìn)行商務(wù)談判
Lesson Four Performance of Contract
合同的執(zhí)行
Lesson Five Some Critical Time in International Trade
國(guó)際貿(mào)易中的一些關(guān)鍵時(shí)間
Key to Exercises練習(xí)答案
Appendix
附表一 某國(guó)際貨運(yùn)代理公司整箱裝海運(yùn)價(jià)格表
附表二 某國(guó)際貨運(yùn)代理公司拼箱裝海運(yùn)價(jià)格表
附表三 與出口相關(guān)的政府職能部門(mén)網(wǎng)站